![]() “We’re seeing that number grow every day. “It’s about a third of the players interacting with the economy of the game,” Linden said. So far, a minority of players are reselling. People are coming in and collecting NFL players or selling them off, he said. “But you can definitely come in and trade and interact with other players in the market. “You can totally play the game as a Web2 game,” he said. Mythical gets a cut when that happens, and it can reinvest that into the game. That means players are using the Web3 feature of being able to sell their items to other players. The secondary sales of game items is making up about 15% of the revenue for the game. Linden said that the company is seeing a good return on advertising spend (ROAS) in the first 30 days. “We wanted people to concentrate on the game. ![]() “Since we started it years ago, we wanted to bring these new economies into the games,” Linden said. The mobile game players can buy and sell their players on the football team as well as collectible helmets. You can build your own teams in NFL Rivals. In such an environment of Web2 and Web3, the blockchain is optional. Mythical can sell discount cards for that app store to drive traffic to it. For Web3 gamers, Mythical operates its own app store marketplace outside of the Apple and Google stores. The mobile app stores are fine with a game that has Web3 elements so long as Mythical doesn’t tout Web3 in the apps. He said the parties worked out mutually agreeable practices for Web2/Web3 games. He said the platforms trusted Mythical to bring in the gamers and protect them in the blockchain transactions while still offering innovations for Web3 gameplay. Linden said Mythical met with the app stores continually to get approval to do the combination of Web2 and Web3 gaming. With its “gamers-first” focus, the Mythical Platform ensures players don’t need to dive into the intricacies of blockchain to enjoy ownership of their digital collections and have a great game experience. Mythical Platform protects gamers that may be new to blockchain through a custodial wallet for their digital items while allowing advanced players the freedom to link their own wallets via bridges between the Mythical Chain and public mainnets. If players want to sell the assets they own in a third-party store outside of the app stores, they can do so. In other words, it’s a soft sell when it comes to Web3. And players don’t have to engage in the Web3 economy either if they don’t want to resell their assets. Players can play the game as a Web2 game, paying for items inside the game with credit card rather than using Web3 solutions such as cryptocurrencies. NFL Rivals players are playing two hours a day. He expects that as the pre-season starts in August and marketing efforts ramp up as well, the audience will become more engaged. Since that time, the NFL has been in its offseason, and so the engagement with the game has been heartening for the Mythical team, Linden said. The game debuted on April 26 on iOS and Android, coinciding with the NFL Draft. The NFL’s launch of the game, incorporating Web3 digital ownership with in-game utility, allows fans to own, collect, and trade digital assets that unlock access to special events, in-game rewards, and other unique features. Linden expects the game will cross a million in the coming days. He said there are new content releases coming this week. But we came out of the gates springint and it’s been really nice. “We thought it would be a marathon and not a sprint. NFL Rivals lets you become a general manager of your own team. ![]() The game has a 4.8 out of 5 rating on iOS. On average, players have played an average of two hours of gameplay per day, and so far they’ve played more than 10 million game sessions. It’s certainly one of the best performances for a Web3 game, but give that it is also playable as Web2 game, it’s still debatable whether players will be drawn to the Web3 features. Mythical CEO John Linden said in an interview with GamesBeat that the general manager game with arcade-style gameplay delivers on fans’ dreams of being a GM of an NFL team. It is the officially licensed Web3 game from the National Football League (NFL), and NFL Players Association’s (NFLPA).
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